Networking online is a great thing. It helps you stay connected with your peers and can make working from home a little less lonely. However, there are some pitfalls to networking online. On the internet you don’t have face-to-face interaction with people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often…
On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some new changes to Facebook. They will be changing the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This has set internet marketers into a tailspin. They’ve all worked so hard to create great content, and even paid money for sponsored posts. The move is in part a response to…
When it comes to website loading times, faster is better. There are a number of reasons why it might be slow, and a slow load speed can lead to your site visitors clicking away because they get too impatient. Fortunately, there are ways to test your site load speed in order to determine its performance level and then fix whatever might be slowing it down. Let’s look at tools that…
If you’re looking into producing a product or service, your first step is usually to conduct market research. No matter how good your product is, it’s not going to sell if it doesn’t meet a need or serve a purpose that is useful to your customers. While you can hire someone to do the research for you, most people can’t afford the thousands of dollars it will cost. Here are…
There are a number of ways to make your content more readable, for a better customer experience and more chance to convert visitors into buyers. Font Type There are two classes of font – serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good examples would include Arial and Verdana. Studies have shown that serifed fonts make…
There are a number of ways to assess your site’s page ranking in order to try to improve it so you can get more free traffic to your site. Free traffic, commonly referred to as organic traffic, is the life blood of any online business. There are several tools that can help you discover your page rank. Some will even help you improve your rank by making suggestions. Let’s start…
Most of us teach our kids not to judge a book by its cover because it’s what’s on the inside that counts. But at the same time, if you took your child to a daycare center and the workers hadn’t showered that day and were wearing dirty, ripped clothing, you’d walk right out and never let your kids go near there again. Like it or not, looks matter. This doesn’t…
Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords. Therefore, it is worth taking the time and effort to master all of the marketing opportunities Facebook offers to even small online businesses with a small staff and tiny budget. One of the…