A/B testing tools work in a number of ways. It all depends on what you are testing. Testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and then testing to try to improve them can make a huge difference to your bottom line. Increasing your conversion rate by even a percentage point or two can mean a…
Have you worked in the office drudgery long enough and want to branch out on your own? Consulting is becoming a more popular option, especially since the internet has made long-distance communication and working from home so much easier. Here are a few advantages and disadvantages or starting a consulting business to help you make your decision. Advantages 1. You are your own boss. Even if you have the greatest…
Visuals are becoming more important than ever in relation to creating compelling content on the internet. Compared to 2014, use of visuals has shot up more than 400%, with video on the rise. It is easy to see why. Sites like YouTube are hugely popular, and it is amongst the top five sites in the world. Facebook has in recent months made a huge push towards video, by making their…
It can take some time to set up your A/B tests, and an even longer time to run them and understand the results you are getting. But it’s worth it – when done right, it can increase your conversions significantly. The Basics A good split test is made up of several elements: 1. One element to change, such as the headline on your sales page. 2. Two different versions of…
What is the law of attraction? In simple terms, it means that your thoughts manifest the outcome of your life. That means that whatever your thoughts are, whether negative or positive, will be the overall outcome of your life and business. A few of the other aspects of the law of attraction are visualizing, feeling the things you want deeply, gratitude and vision boards. If you’re looking to improve your…
SWOT Analysis and Why It Is Important to the Self-Employed Business Starting your own business can be an exciting prospect, but it’s also something to be done with caution and care. A great way to get yourself thinking about this is to use SWOT analysis. This is a common analysis technique used by businesses and investors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. To fully understand it, let’s look…
Have you ever noticed how some people just seem to skate right through their academic career while others seem to struggle endlessly? For some of us, academics just don’t seem to come as easily as it does to others. Or does it? Is it possible that intelligence is not necessarily left to the gene pool and there is something you can do about it? The area of intelligence is measured…
INTRODUCTION The title doesn’t make any sense. Who wants to be imperfect? Well, who wants to spend their entire life being unhappy? The answer would be no one. But, that is what you are likely to do if you are always in search of perfection. Here, imperfection is not the opposite of perfection like good is the opposite of bad. Imperfection here, is rather a “freedom from perfection”. That is…