Habits. We all have them. Some are good. Probably a few are harmful. We forget to floss every day, but we’re great at brushing our teeth in the first place. We’re drinking plenty of water, but not getting to the gym. We’re learning to say ‘no’ at work, but we’re really falling down flat when it comes to networking. Why are habits so quick to push you into affirmative action…
RSS feeds have made accessing information online much simpler. They allow us to view the latest from our favorite blogs, social media sites, and other frequently updated mediums with the greatest of ease. But in order to utilize them, we must have a feed reader. There are lots of feed readers available, and most of them are free. But they are not all created equal. Some are so easy to…
Everything was going so great! You were moving along, making real progress toward your goals…right up until things blew up in your face. Maybe your great relationship turned out to be not so great after all. Or the project at work you’d put your heart and soul into was canceled entirely. Whatever the case, you’re feeling it now, especially as you set out to figure out the next move. The…
There are many ways in which to segment your audience and buyers in order to try to personalize your marketing to them. The key is to choose the data which will be most helpful to you in making sales. You can segment by industry, demographics, buyer persona, stages in the buying process, and more. Let’s look at a few of the most common methods of segmentation. Niche or Industry Focusing…
Personalization in marketing is a must these days if you wish to build a relationship with your target audience and remain relevant to them, so they stay loyal to you. It is mainly a question of how you wish to segment. One option is to segment and personalize in relation to a particular industry. What Is Segmentation? Segmentation can be defined as breaking down your target audience into subsections or…
Our diets can affect everything from our waistlines to our energy levels. And our food choices really do make a difference to the way we feel. Entrepreneurs often fall into the trap of working too hard and not taking enough time to look after their bodies properly. But not only will you benefit from following a healthy and balanced diet, your business will too. And it doesn’t have to be…
Marketing is essential to every business, large or small. Sure, you can set up shop and hope for the best, but chances are you won’t be in business very long. No matter how great your business is, you have to promote it. The statistics show that woman-owned businesses are growing in number. But they’re also growing in size. More and more of them are grossing millions, and even billions, of…
Even if you have heard of the term ‘committed to excellence’, do you fully understand what it means? The following quote is from Aristotle and defines what excellence is. “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an…