On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some new changes to Facebook. They will be changing the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This has set internet marketers into a tailspin. They’ve all worked so hard to create great content, and even paid money for sponsored posts. The move is in part a response to…
If you’re considering starting your own small business, a franchise is often an excellent option. They give you the freedom to fund your own business with the security of having trusted products and business practices. Getting started with franchising, however, can be a bit confusing. Here you’ll find an explanation of the initial fees needed to get started with your business. A royalty fee is just an upfront payment that…
We all feel stress sometimes. Stress is the natural response of our body to help us deal with difficult situations. Without it, we would be unable to survive. The problem is that nowadays, most people have too much of it. This can not only be detrimental to your health, it can also hurt your business. That’s why it’s a good idea to figure out what stressors are causing you problems…
Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords. Therefore, it is worth taking the time and effort to master all of the marketing opportunities Facebook offers to even small online businesses with a small staff and tiny budget. One of the…
If you are a business owner, you’re eventually going to get some negative feedback from your customers or other people you work with or for. While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing. It means that your customers are giving you an opportunity to improve your business. The most important thing to remember when getting negative feedback is to not…
Becoming an entrepreneur requires a certain amount of drive and enthusiasm. If we didn’t believe in ourselves and our businesses, we would still be working for someone else. But when the going gets tough, it’s easy to lose sight of why we started in the first place. This can cause us to become unmotivated, and it could be the demise of the business we’ve worked so hard to build if…
There are a number of tools you can use to increase your audience’s engagement on Facebook. Here are some suggestions. 1. Facebook Insights Facebook’s own analytics suite should always be your starting point when it comes to analyzing what is going on at your site. In this way, you can see what is working best and do more of it. Metrics to look out for include: * Likes * Comments…
A popular ezine is a great way to make money, sell new products, and increase your web traffic. The key is putting together a quality product. The first step in starting an ezine is to pick a topic. This sounds easy enough, but is a very important step. You need to find a topic that people want to read about so you get subscribers and advertisers, but you also don’t…