Experience and Essential Marketing Advice

My experience online includes managing and overseeing virtual global offices and entrepreneurs in countries around the world. I’m now offering my expertise in order to help those wishing to create their own online presence.

  • Ten Ways to balance work and family

    Balancing a work life and a home life can be difficult, but with a little knowledge and planning, you can make it work for you. Here are ten tips that will help you balance your work life and home life. 1. Set realistic goals. It’s pretty much a given fact that if you want to achieve something big, you have to make some sacrifices. While the select few can manage,…

  • How to Discover What Type of Videos Your Audience Prefers (and Make Them Take Action)

    There are a number of ways to offer your audience the kind of videos they prefer. The easiest way to discover what they want is to ask them. Use Your Email Marketing List Survey your email marketing lists. Also let them know when you have published a new video. Don’t just send them over to YouTube; embed your YouTube videos in your web pages or blog post. Then track your…

  • Avoiding Negativity Online

    Networking online is a great thing. It helps you stay connected with your peers and can make working from home a little less lonely. However, there are some pitfalls to networking online. On the internet you don’t have face-to-face interaction with people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often…

  • Business Attire 101

    Most of us teach our kids not to judge a book by its cover because it’s what’s on the inside that counts. But at the same time, if you took your child to a daycare center and the workers hadn’t showered that day and were wearing dirty, ripped clothing, you’d walk right out and never let your kids go near there again. Like it or not, looks matter. This doesn’t…

  • Tips on What Makes a Successful Affiliate Program

    Affiliate programs are a great way for small businesses to get started selling their products without a lot of capital. The problem is that a lot of people already know this. That means if you’re going to have an affiliate marketing program, you’ve got to do it right. Here are some tips to get you started on your way to a successful program. Find your niche. Running an affiliate program…

  • Affiliate Programs 101

    Affiliate marketing is a great way for small business owners to make money – whether they’re selling products, services, or adspace. It’s also an easy way for website managers to make money from their sites. The concept of affiliate marketing is basically like making your webpage a billboard for online marketers. But instead of paying a flat fee, vendors pay by how much business they receive from you. This makes…

  • How to Get Low-Cost and Free Advertising for Your Small Business 

    If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back. * Email Email is a great, cost-effective way for…

  • Why Having Empathy Is So Important for a Sales Person

    Having empathy is extremely important for a successful sales person in order to understand the needs, desires and motivations of his/her target customer. Empathy is also referred to as emotional intelligence and is key to developing successful business relationships. However, many people struggle with empathy. Research has shown that because many of us spend time on the computer and watch TV, we don’t interact with people as much, and therefore…