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One of the biggest concerns whenever anyone is getting close to making a purchasing decision is whether or not they are getting real value for money, or being taken advantage of or “suckered” in some way. There is so much marketing hype these days in TV ads and especially online that it can be hard to drown out the noise and make a smart purchase. It is easy to get…
Empathy is a valuable skill to have that can enable you to be more successful in life. If you have ever come across an individual whom you would describe as a “people person”, chances are it’s because they have a high degree of empathy. What Is Empathy? Empathy refers to the ability to relate to another person’s feelings vicariously, as if one has experienced that feeling themselves. It can be…
A/B testing, also referred to as split testing, is one of the best ways of coming up with a winning landing page that can help you make more sales or get more subscribers (leads). However, it can be tricky to A/B test when you only have a small amount of traffic to your site, such as less than 1,000 visitors per week. This is because the tests will take longer…
A/B testing tools work in a number of ways. It all depends on what you are testing. Testing is one of the most important skills any business owner or online marketer can learn. This is because tracking your results and then testing to try to improve them can make a huge difference to your bottom line. Increasing your conversion rate by even a percentage point or two can mean a…
One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they…
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve? Customers are looking for solutions that actually work and offer good value for…
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? The first way is to produce excellent content in a range of formats…