Buyers Don’t Just Want a Solution – They Want to Feel Good about It
The early days of eBay proved that buyers don’t just want a solution; they want to feel good about it. EBay’s slogan in those days was to “Shop victoriously”. This demonstrates the emotional impact that shopping has in our lives. Many marketers tend to think that buyers shop in a logical manner. However, this is not the case. Studies have shown that shoppers make decisions based on emotion and then…


