If you are a blogger or you want to become one, then I recommend you browse our Must-Reads for Bloggers section.
Are you looking for a great way to keep your customers and other business contacts up to date? Or keep up to date on them? Or do you just need a quick and easy way to keep up a personal relationship with your contacts over the internet? Well there’s a great new trend picking up called microblogging that may just save you time and even expand your customer base. Microblogging…
Those who do business online have a wealth of promotional tools at their disposal. They can join online networking groups, participate in forums, hold teleconferences, and much more. But one of the best and simplest ways to promote a business is by blogging. Once primarily a medium for everyday people to express themselves, blogging has become a powerful tool for businesses. It’s very inexpensive, requiring only a domain and a…
The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, and tons of other means. One great way to talk to your customers and colleagues is through blogging. While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a…
There are a number of different types of video to choose from. Matching the right type to your subject matter and the needs of your audience can make all the difference between success and failure. Setting Your Goal Whenever you decide to make a video, be clear about what goal you wish to accomplish. Once you have set your goal, you can choose the format. Why a Video? Decide upon…
There are a number of ways to make your content more readable, for a better customer experience and more chance to convert visitors into buyers. Font Type There are two classes of font – serifed and sans serif. Serifs are the little curls on letters, such as on Times New Roman. Sans serif lacks these curls. Good examples would include Arial and Verdana. Studies have shown that serifed fonts make…
If you want to get your website noticed, the easiest way is to get to the top of popular search engines. While all search engines have different formulas, they all have one thing in common: links. All of these engines base you higher the more high quality sites link to you. That’s why it’s important to get quality links to your site. In addition, links not only bring in search…
There a number of effective ways to position yourself as a thought leader in your niche without spending a fortune on marketing. The first step is to know your niche inside and out. What do your customers want and need most? What are their pain points, that is, their most important problems that they need to solve? Customers are looking for solutions that actually work and offer good value for…
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? The first way is to produce excellent content in a range of formats…