Staying in touch with employees, clients and stakeholders has never been more important. Fortunately, there are a number of communication apps ideal for small businesses. Here are a few suggestions. Skype Skype is the number one video-conferencing app. In addition to basic chat, you can use it to transmit photos and files of any size, share your computer screen, call a group of up to 25 people, and more. The…
Affiliate marketing is a great way for small business owners to make money – whether they’re selling products, services, or adspace. It’s also an easy way for website managers to make money from their sites. The concept of affiliate marketing is basically like making your webpage a billboard for online marketers. But instead of paying a flat fee, vendors pay by how much business they receive from you. This makes…
There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough. Everyone could use a little help getting more done, so here are a few tips on help you manage your time wisely and fit more into your day. To be the most productive, try making a plan. Each…
Once you start running a website or blog, you have to keep “feeding the beast” with fresh, interesting content on a regular basis. Otherwise, your audience will lose interest, and they certainly won’t tell their friends about your great site. Writing Online as a Profitable Business Make no mistake – writing online is a profitable business if you treat it as a business rather than a hobby. Organization is one…
Two of the most important tasks in any small business are dealing with the accounting, and getting paid for your products and services. Here are a few mobile apps that can help you with these mission-critical tasks. QuickBooks QuickBooks is one of the best apps available for small business accounting. It helps you run your business by giving a full picture of all aspects of your company’s finances. It can…
Local marketing is important for any small business. Even if your business is mainly web based you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing campaign: Build your reputation. Nothing ensures local marketing success more than positive word of mouth. Build a positive business reputation by going a little beyond what is expected and providing excellent customer service. Many…
Consumers have many choices these days in relation to most products they wish to buy. This being the case, trustworthiness can be extremely important when it comes to gaining and then retaining clients and customers. Offer Real Value for the Price Clients are interested in both price and value. These are not always the same thing, however. Customers are often willing to pay more if they feel they are getting…
Every shopper wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, customers can research the item in detail, and compare prices to try to get the best bargain. However, in some cases all of this research can lead to what is termed “analysis paralysis”, in which the customer is spending so much time trying to make a decision…