Strategy & Guidelines

Before you choose your hosting, it will help you to determine the type of site you’re going to build. If it’s a blog or informational website, you can probably get away with a lot less security, space, and speed than a 1000-member club, for example. Follow these guidelines.

  • Hypnotic Copywriting

    When most people think of hypnosis they envision a man with a colorful hat standing in front of an audience. He puts a volunteer into a trance and has them clucking like a chicken or barking like a dog in front of about a hundred witnesses. Hypnotic copywriting is not another parlor trick, though, but a way to entice your readers to get lost in your words. Let’s suspend our…

  • Using a Multimedia Approach to Share Your Message

    Content creation online is a hefty commitment to your audience. You’ll constantly be creating for them – for your blogs, email autoresponders, social networking posts, info products, free reports and more. Everyone has a different set of skills they possess in how they communicate, but regardless of which one you feel you’ve mastered, you should always mix things up and provide a variety of formats for your audience. You may…

  • Ways to Build an Audience through Twitter

    You’ve probably been hearing about Twitter a lot lately. It has become the latest rage for keeping up to date on absolutely everything. While Twitter can be great for contacting friends or finding out about the latest gossip, it’s also an easy and effective way to build your business. Twitter is a social networking site, much like Facebook or Myspace. Twitter allows you to “tweet” from your computer, phone, or…

  • Improving Team Performance through Team-Building Weekends

    Are you losing productivity at work? Are your employees having trouble getting along or finishing projects collaboratively? If so, it might be a good idea to set up a team-building weekend. This can help motivate your team and get them out of a slump. The first thing you need to decide is where you will hold your retreat. While it might be easier and more cost-effective to hold it at…

  • Five Top Women in Marketing

    There was a time when the Fortune 500 consisted almost completely of companies owned by men. But those days are over. Women have become important figures in the marketing world, starting numerous highly successful companies. Here are five of the top women in marketing today, in no particular order. Martha Stewart Although her career has not been without controversy, there’s no denying that Martha Stewart is a shrewd businesswoman. Founder…

  • Five Tips on Becoming a Better Web Content Writer

    When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. Here are five ways that you can enhance your web content writing skills. What makes you good at what you do? Part of it is natural talent. For a creative medium like writing, it is just plain work if…

  • Eight Tools to Help Increase Engagement on Facebook

    There are a number of tools you can use to increase your audience’s engagement on Facebook. Here are some suggestions. 1. Facebook Insights Facebook’s own analytics suite should always be your starting point when it comes to analyzing what is going on at your site. In this way, you can see what is working best and do more of it. Metrics to look out for include: * Likes * Comments…

  • Expanding Your VA Business

    As a virtual assistant it’s very easy to fall into the trap of working around the clock and doing everything all on your own. If you’re getting lots of clients and repeat work, that’s fantastic and speaks dividends about your services. How about now using that to your advantage? Expanding your VA business makes sense on all levels – you’ll have the ability to grow a client base, you’ll have…