When most people think of hypnosis they envision a man with a colorful hat standing in front of an audience. He puts a volunteer into a trance and has them clucking like a chicken or barking like a dog in front of about a hundred witnesses. Hypnotic copywriting is not another parlor trick, though, but a way to entice your readers to get lost in your words.
Let’s suspend our ideas about hypnosis. Think instead about selling a product. You are a business owner who wants to attract customers to your product. Most people sell through ads or mailings.
This is copywriting. The way that the ad is engineered and laid out plays to certain techniques that will catch the reader’s eye. For instance, using bold lettering for statements that you want to stand out from the rest will draw attention from the reader.
But, you don’t just want to get the reader to look at your ad. That is the first step. After they’ve read it, you want them to continue and buy what you are offering to them. That is another feat altogether. With hypnotic copywriting, you can accomplish two things through one advertisement.
Hypnotic copywriting uses these techniques to not only get the reader to stop what they are doing and concentrate on your words but also to do what you say – proceed to the checkout and purchase the item. It sounds like you are being led down the garden path, but keep reading. You’ll soon get the picture.
What is your goal with marketing? You use whatever skills you have in your arsenal to entice the customer to buy. Hypnotic copywriting allows you to do that more efficiently.
You might already know about some particular aspects of ads. People who read them start at the top and rarely get to the bottom. Your “hook” needs to be in the first half of the ad. Online, ads that are placed at the top of the page are more likely to be read than those found at the bottom where the reader has to scroll down to see them. It is a matter of human nature that you can use to your advantage.
Another important thing to note is that most people read at an eighth-grade level. Using big words that require a dictionary is not going to keep the reader interested in your copy.
A copywriter using the hypnotic techniques uses easy-to-understand words that will entice the reader to “do” something at strategic places in the ad copy. Between those words, they are weaving a story to keep the reader glued to the page and open to suggestions from you.
When employing hypnotic copywriting, be sure to state exactly what you want the customer to do. This powerful technique will prove to draw traffic to your business and increase sales.
